Rebuilding an online store around the story of the product.
Project overview
Boxara makes handcrafted 3D paper art: framed pieces built from paper, ornaments, and small figures, somewhere between a gift and a piece of interior decor. They already had a website, but it was unfinished, and the products were not presented in a way that made sense of what they actually were.
Role
I took this on as developer, designer, and ongoing growth consultant. That started with restructuring the WordPress and WooCommerce setup and completely redesigning how the products were presented, and it has continued since as an ongoing relationship where I keep tracking and adjusting the store’s growth plan.
PDW – Protection Dogs
Turning basic analytics into a clear read on what’s actually working.
Project overview
Protection Dogs Worldwide came in with a website already built and Google Analytics already installed, but not much clarity on what any of it actually meant for the business.
Role
My role here was mostly technical. I worked as a WordPress developer rather than redesigning the site, and the real contribution was setting up Microsoft Clarity alongside custom events and funnels, so the client could finally see clearly where visitors were converting and where they weren’t.
Outcome
That visibility mattered. Once the numbers were clear, the client realized their marketing spend wasn’t paying off the way they had assumed, and used that to cut costs and rework their approach.
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Marketing
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