Nikola Petrović
growth product designer
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Ways We Can Work Together
Need a product designer on your team?
Whether you’re building a new product or improving an existing one, I can join your team and help move things forward through research, design, validation, and growth focused thinking.
starting at
(monthly)
Launching a website or online store ?
Starting from scratch or redesigning an existing presence?
I design and help deliver websites and e-commerce experiences that support real business goals, not just aesthetics.
€1,500
Want me to check and advise analytics setup?
400 – 600 €
To list a few projects:
Product Design Consultant, Founder
Founded and lead a product design consultancy helping startups and digital businesses design, validate, and deliver better digital products.
• Led product discovery, UX strategy, and product design engagements across SaaS, AI, B2B, e-commerce, and web-based platforms.
• Collaborated directly with founders, product owners, and engineering teams to define product requirements and product direction.
• Designed end-to-end user experiences, design systems, and scalable product interfaces.
• Supported product optimization through user research, experimentation, analytics, and conversion-focused improvements.
• Delivered solutions from concept through implementation using modern design, no-code, and automation tools.
Senior Product Designer
Worked across multiple client engagements delivering product design solutions for SaaS platforms, digital products, and AI-driven applications.
• Led UX and product design initiatives from requirements gathering through implementation.
• Collaborated with product owners, engineers, and stakeholders to design scalable user experiences.
• Created user flows, wireframes, prototypes, and production-ready interface designs.
• Contributed to product strategy discussions and feature prioritization activities.
• Supported teams in delivering high-quality digital experiences aligned with user and business goals.
Design Team Lead
Led a multidisciplinary design team while contributing to product design initiatives across multiple client and internal projects.
• Managed and mentored a team of designers, supporting growth, collaboration, and design quality.
• Established design processes, workflows, and quality standards across projects.
• Collaborated with stakeholders, product teams, and developers to deliver user-centered solutions.
• Led discovery, UX design, interface design, and implementation planning activities.
• Contributed to project planning, team coordination, and successful product delivery.
Product Design Consultant
TheLysts is a social recommendation platform that helps users create, discover, and share curated lists of places, products, experiences, and interests.
• Led product discovery, UX strategy, and feature design across core platform initiatives.
• Used Amplitude and user behavior analysis to identify onboarding friction, feature adoption patterns, and growth opportunities.
• Redesigned navigation, content consumption, onboarding and signup experiences, improving user progression through key activation flows.
• Conducted user testing to inform product decisions and feature improvements.
• Collaborated closely with developers, founders and stakeholders to align user needs, business goals, and product priorities.
Senior Product Designer
Embedded within the AIceberg product team, contributing to the design and evolution of AI-powered product experiences over an extended engagement.
• Designed and delivered user experiences for AI-driven workflows and product features.
• Collaborated closely with product ownership and engineering teams to define requirements and deliver new functionality.
• Created user flows, prototypes, interaction patterns, and production-ready interfaces.
• Improved product usability through continuous iteration, feedback collection, and user-centered design practices.
• Contributed to long-term product development through feature design, UX improvements, and cross-functional collaboration.
Product Design Consultant
Contributed to the design and development of a complex B2B platform supporting operational management, planning, reporting, and field-service workflows.
• Conducted user research and collaborated with domain experts to understand operational requirements and user needs.
• Designed workflows, dashboards, reporting systems, and data-heavy product experiences.
• Participated in product planning, feature definition, and UX strategy activities.
• Worked closely with stakeholders to align business requirements with user-centered solutions.
• Supported the evolution of an award-winning platform recognized among Serbia’s leading innovation projects.