Carts Guru – Email Marketing Automation

Years of listening to users and turning it into features that mattered.

Project overview

Carts Guru is a marketing automation platform for online stores, similar in spirit to tools like Klaviyo, built around helping stores create and manage email and SMS campaigns that actually move sales.

Role

I worked with them as a product design consultant over several years, moving through many redesigns and new features as the product grew. A lot of that work came directly from user feedback: figuring out what people were actually struggling with and turning that into decisions about what to build next, not just how it should look.