A brand recovery that never made it to launch, but still did its job.
Project overview
Spiroflex makes high-tech bellows, and came in needing more of a reset than a simple redesign. Working alongside a partner marketing agency handling the marketing side, the project started with a recovery workshop to get the brand and business goals back in sync before any design work began.
Role
From there, I designed the website itself. It never made it to a live launch, but the groundwork done in that recovery phase, getting clarity on what the brand actually needed to say and who it needed to say it to, was real work worth showing.
Boxara – Hand Crafted 3D Frames
Rebuilding an online store around the story of the product.
Project overview
Boxara makes handcrafted 3D paper art: framed pieces built from paper, ornaments, and small figures, somewhere between a gift and a piece of interior decor. They already had a website, but it was unfinished, and the products were not presented in a way that made sense of what they actually were.
Role
I took this on as developer, designer, and ongoing growth consultant. That started with restructuring the WordPress and WooCommerce setup and completely redesigning how the products were presented, and it has continued since as an ongoing relationship where I keep tracking and adjusting the store’s growth plan.
PDW – Protection Dogs
Turning basic analytics into a clear read on what’s actually working.
Project overview
Protection Dogs Worldwide came in with a website already built and Google Analytics already installed, but not much clarity on what any of it actually meant for the business.
Role
My role here was mostly technical. I worked as a WordPress developer rather than redesigning the site, and the real contribution was setting up Microsoft Clarity alongside custom events and funnels, so the client could finally see clearly where visitors were converting and where they weren’t.
Outcome
That visibility mattered. Once the numbers were clear, the client realized their marketing spend wasn’t paying off the way they had assumed, and used that to cut costs and rework their approach.
FeelSailing – Unique Sail Boat Experience
A one-page story for the boat people actually want to book.
Project overview
YachtIn rents yachts and sailboats with a skipper. FeelSailing is one of their boats, and this project gave it a place of its own online: a booking presence built to sell the experience, not just list specs.
Role
I designed and built the site on Framer rather than WordPress, since the project needed something visual first rather than a full content system. I brought in a third-party tool to handle bookings rather than building reservations from scratch, so the real design effort could go into the experience itself.
What mattered
Most of the work here was storytelling: getting someone from just browsing to actually wanting to be on that boat, told across one long page rather than split across many.
Bival Dental – Inovative Dental Clinic
A dental website built around the patient’s journey, not just the product.
Project overview
Bival Dental is a dental clinic known for its exclusive line of implants, led by someone genuinely recognized as an expert in the field. Rather than centering the site on the product itself, the goal was to support patients through the whole treatment journey, from the first uncertainty through to the financing and insurance side of actually getting it done.
What I built
I built the site from the ground up, from the WordPress setup through the custom content structure it needed. That meant a custom post type for the price list, before and after cases, educational material, and media features like podcast appearances, alongside 3D animated video used as a scrolling background element.
Why WordPress
WordPress was the right fit here because of how much custom structure the site needed: several distinct content types, strong SEO, and analytics tracking built to be customized as the clinic’s needs grow.
What mattered
The whole site was built around two things: education, so patients understand what to expect before, during, and after treatment, and expertise, since the person behind the clinic is one of the more recognized names in the field.
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