The Lysts – Social Media App

Growing from product designer into the person who ran the data behind the product.

Project overview

The Lysts is a social app for saving and sharing lists, restaurants, recipes, places, anything worth recommending, with a standout feature that lets you drop in a link from Instagram, Spotify, YouTube, or Google Maps and have the app pull in the details automatically.

Role and growth

I joined as a product designer and the role grew from there. Over about a year working with them through NeatPixel, I ended up owning the product’s data layer too: connecting and implementing Amplitude, deciding what metrics and events were worth tracking, and writing the instructions the development team built against. Part of that work was going back through existing tracking and fixing places where the context was missing or just wrong.

What I built

Alongside the product and analytics work, I built the team’s entire design system and the Figma to Jira handoff process from scratch, giving the team one place for handoff, one for work in progress, and one for testing, all connected to Jira. That whole setup ran on its own, on top of everything else.