FeelSailing – Unique Sail Boat Experience

A one-page story for the boat people actually want to book.

Project overview

YachtIn rents yachts and sailboats with a skipper. FeelSailing is one of their boats, and this project gave it a place of its own online: a booking presence built to sell the experience, not just list specs.

Role

I designed and built the site on Framer rather than WordPress, since the project needed something visual first rather than a full content system. I brought in a third-party tool to handle bookings rather than building reservations from scratch, so the real design effort could go into the experience itself.

What mattered

Most of the work here was storytelling: getting someone from just browsing to actually wanting to be on that boat, told across one long page rather than split across many.