Rebuilding an online store around the story of the product.
Project overview
Boxara makes handcrafted 3D paper art: framed pieces built from paper, ornaments, and small figures, somewhere between a gift and a piece of interior decor. They already had a website, but it was unfinished, and the products were not presented in a way that made sense of what they actually were.
Role
I took this on as developer, designer, and ongoing growth consultant. That started with restructuring the WordPress and WooCommerce setup and completely redesigning how the products were presented, and it has continued since as an ongoing relationship where I keep tracking and adjusting the store’s growth plan.
Bival Dental – Inovative Dental Clinic
A dental website built around the patient’s journey, not just the product.
Project overview
Bival Dental is a dental clinic known for its exclusive line of implants, led by someone genuinely recognized as an expert in the field. Rather than centering the site on the product itself, the goal was to support patients through the whole treatment journey, from the first uncertainty through to the financing and insurance side of actually getting it done.
What I built
I built the site from the ground up, from the WordPress setup through the custom content structure it needed. That meant a custom post type for the price list, before and after cases, educational material, and media features like podcast appearances, alongside 3D animated video used as a scrolling background element.
Why WordPress
WordPress was the right fit here because of how much custom structure the site needed: several distinct content types, strong SEO, and analytics tracking built to be customized as the clinic’s needs grow.
What mattered
The whole site was built around two things: education, so patients understand what to expect before, during, and after treatment, and expertise, since the person behind the clinic is one of the more recognized names in the field.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
