PDW – Protection Dogs

Turning basic analytics into a clear read on what’s actually working.

Project overview

Protection Dogs Worldwide came in with a website already built and Google Analytics already installed, but not much clarity on what any of it actually meant for the business.

Role

My role here was mostly technical. I worked as a WordPress developer rather than redesigning the site, and the real contribution was setting up Microsoft Clarity alongside custom events and funnels, so the client could finally see clearly where visitors were converting and where they weren’t.

Outcome

That visibility mattered. Once the numbers were clear, the client realized their marketing spend wasn’t paying off the way they had assumed, and used that to cut costs and rework their approach.