Rebuilding an online store around the story of the product.
Project overview
Boxara makes handcrafted 3D paper art: framed pieces built from paper, ornaments, and small figures, somewhere between a gift and a piece of interior decor. They already had a website, but it was unfinished, and the products were not presented in a way that made sense of what they actually were.
Role
I took this on as developer, designer, and ongoing growth consultant. That started with restructuring the WordPress and WooCommerce setup and completely redesigning how the products were presented, and it has continued since as an ongoing relationship where I keep tracking and adjusting the store’s growth plan.
The Lysts – Social Media App
Growing from product designer into the person who ran the data behind the product.
Project overview
The Lysts is a social app for saving and sharing lists, restaurants, recipes, places, anything worth recommending, with a standout feature that lets you drop in a link from Instagram, Spotify, YouTube, or Google Maps and have the app pull in the details automatically.
Role and growth
I joined as a product designer and the role grew from there. Over about a year working with them through NeatPixel, I ended up owning the product’s data layer too: connecting and implementing Amplitude, deciding what metrics and events were worth tracking, and writing the instructions the development team built against. Part of that work was going back through existing tracking and fixing places where the context was missing or just wrong.
What I built
Alongside the product and analytics work, I built the team’s entire design system and the Figma to Jira handoff process from scratch, giving the team one place for handoff, one for work in progress, and one for testing, all connected to Jira. That whole setup ran on its own, on top of everything else.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
