Killing email & pass signup
The existing onboarding flow required users to verify both their email address and phone number before accessing the platform. While these security measures helped protect accounts, they also added friction to the signup experience, especially when SMS verification failed.
As a result, many users dropped off before experiencing the product.
Why I ruined homepage to increase engagement
The existing onboarding flow required users to verify both their email address and phone number before accessing the platform. While these security measures helped protect accounts, they also added friction to the signup experience, especially when SMS verification failed.
As a result, many users dropped off before experiencing the product.