Years of listening to users and turning it into features that mattered.
Project overview
Carts Guru is a marketing automation platform for online stores, similar in spirit to tools like Klaviyo, built around helping stores create and manage email and SMS campaigns that actually move sales.
Role
I worked with them as a product design consultant over several years, moving through many redesigns and new features as the product grew. A lot of that work came directly from user feedback: figuring out what people were actually struggling with and turning that into decisions about what to build next, not just how it should look.
The Lysts – Social Media App
Growing from product designer into the person who ran the data behind the product.
Project overview
The Lysts is a social app for saving and sharing lists, restaurants, recipes, places, anything worth recommending, with a standout feature that lets you drop in a link from Instagram, Spotify, YouTube, or Google Maps and have the app pull in the details automatically.
Role and growth
I joined as a product designer and the role grew from there. Over about a year working with them through NeatPixel, I ended up owning the product’s data layer too: connecting and implementing Amplitude, deciding what metrics and events were worth tracking, and writing the instructions the development team built against. Part of that work was going back through existing tracking and fixing places where the context was missing or just wrong.
What I built
Alongside the product and analytics work, I built the team’s entire design system and the Figma to Jira handoff process from scratch, giving the team one place for handoff, one for work in progress, and one for testing, all connected to Jira. That whole setup ran on its own, on top of everything else.
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