Spiroflex – High Tech Bellows Manufacturer

A brand recovery that never made it to launch, but still did its job.

Project overview

Spiroflex makes high-tech bellows, and came in needing more of a reset than a simple redesign. Working alongside a partner marketing agency handling the marketing side, the project started with a recovery workshop to get the brand and business goals back in sync before any design work began.

Role

From there, I designed the website itself. It never made it to a live launch, but the groundwork done in that recovery phase, getting clarity on what the brand actually needed to say and who it needed to say it to, was real work worth showing.