Protection Dogs Worldwide had a website already built and Google Analytics already installed, but no real visibility into how visitors actually moved toward becoming leads, or where they dropped off along the way. On top of that, they were spending a considerable amount on ongoing website management and edits, without a clear way to tell whether any of it was actually helping. This one walks through how I approached that: setting up Microsoft Clarity alongside custom events and funnels, and turning that blind spot into something they could actually see and act on.
Still writing this one up properly. Stay tuned, it’s coming.
