Ruining homepage to increase engagement
01 / The Problem Everything was there. That was the problem. The Lysts homepage had grown into a place where users could do almost everything at once. Nothing was necessarily wrong with any individual feature. The problem was how they all worked together. Especially for users entering app for the first time. For them, seeing […]
Killing email & pass signup
Before users could see a single list, they had to work their way through a long onboarding process. Security requirements, verification steps, and mandatory setup screens stood between users and…
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