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Ruining homepage to increase engagement
01 / The Problem Everything was there. That was the problem. The Lysts homepage had grown into a place where users could do almost everything at once. Nothing was necessarily wrong with any individual feature. The problem was how they all worked together. Especially for users entering app for the first time. For them, seeing […]
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Killing email & pass signup
Before users could see a single list, they had to work their way through a long onboarding process. Security requirements, verification steps, and mandatory setup screens stood between users and…
Boxara – Hand Crafted 3D Frames
Handcrafted 3D paper art, rebuilt around its own story.
Carts Guru – Email Marketing Automation
Years of user feedback, turned into features that mattered.
Spiroflex – High Tech Bellows Manufacturer
A brand recovery for a bellows manufacturer, redesigned but never launched.
