Ruining homepage to increase engagement
01 / The Problem Everything was there. That was the problem. The Lysts homepage had grown into a place where users could do almost everything at once. Nothing was necessarily wrong with any individual feature. The problem was how they all worked together. Especially for users entering app for the first time. For them, seeing […]
Killing email & pass signup
Before users could see a single list, they had to work their way through a long onboarding process. Security requirements, verification steps, and mandatory setup screens stood between users and…
The Lysts – Social Media App
A social list-sharing app, and the data layer I built to help it grow.
Finding Out How Visitors Actually Converted
Protection Dogs Worldwide had a website already built and Google Analytics already installed, but no real visibility into how visitors actually moved toward becoming leads, or where they dropped off along the way. On top of that, they were spending a considerable amount on ongoing website management and edits, without a clear way to tell […]
Prioritizing ideas (and roadmap)
We had more ideas than we could build. The challenge was knowing which ones were actually worth prioritizing.
AIceberg – Enterprise AI Risk Management
A platform for testing and monitoring the security of AI agents.
Bival Dental – Inovative Dental Clinic
A dental website built around the patient's journey, not just the product.
FeelSailing – Unique Sail Boat Experience
One page, built to turn browsing into a booked sail.
PDW – Protection Dogs
Clearer analytics, and a clearer read on what marketing was actually doing.
